The Tribune Democrat, Johnstown, PA

November 11, 2011

Media manager: Johnstown woman keeps hospital’s website up to date

Kelly Urban

— Stacy Varmecky may have only recently started working at Conemaugh Memorial Medical Center, but she has big ideas on how to make the Conemaugh Health System run smoother

– at least on the technology side of things.

“If you don’t keep up with newer technology, like social media, you’re going to sink,” the 24-year-old marketing and social media coordinator and writer said.

Varmecky, a Johnstown resident, was an intern with the hospital’s human resources department in 2009. At the time, she was finishing up her studies at Pitt-Johnstown with a dual concentration in marketing and management.

Following the internship, she took a position as a graduate assistant in the School of Business at St. Francis University and was instrumental in creating the website for that department.

She received her MBA while at the university.

In May, Varmecky landed her job at Memorial Medical Center.

“I run the entire site,” she said. “I work to keep it up to date and accurate with the latest information for our patients.”

The hospital system already had its own Facebook page when Varmecky joined the staff, but she has taken on the responsibility of enhancing the page and making sure it’s updated on a regular basis and chock-full of photos from recent gatherings and special events.

“We have a lot of good things going on here, so we want to get the word out about what we have and the advances that are being made,” she said. “We offer the best services, but if you don’t market it and nobody knows about what we are doing here, then it does no good.”

She also produces the hospital’s online newsletter “Care Notes,” which goes out monthly to roughly 4,500 employees.

During the course of each month, employees submit stories and photos to Varmecky and she selects what information will be included.

“I have a lot of projects going on and deadlines, but I’m a huge multitasker. I love it because this is an exciting atmosphere. You never know what is going to come through your door next,” she said.

Varmecky said she is working on creating a YouTube page for the hospital and adapting the website to better accommodate smartphone technology by making it visually more appealing and user-friendly.

“Everyone is very receptive to my ideas,” she said.

Outside of work, Varmecky teaches a one-credit course at Pitt-Johnstown called university scholarship for freshmen business students.

“Basically, the class is about how to adapt to college, like an orientation class,” she said.

She added that she also likes to be involved with community events and projects.

“I’m a big volunteer person, and I like to help out whenever I can,” Varmecky said.

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