The Tribune Democrat, Johnstown, PA

Latest News

August 6, 2012

Gas industry advertising shifts toward issues

PITTSBURGH — Black-and-white images show steelworkers inside a mill. They walk outside and hand a short section of pipe to a natural gas crew, shown in full color.

"Drilling is just the beginning," says the new Range Resources Corp. TV ad that ties Western Pennsylvania's steel history to the gas drilling industry that's taken hold here in recent years.

The "baton" handoff ad shot with local workers at U.S. Steel Corp.'s Edgar Thomson Works in Braddock runs during NBC's Olympics broadcasts across most of Pennsylvania. It's the kickoff for Range's new campaign, and a sign the industry is ramping up its messages to the public in higher-profile media slots.

Along with Range's ads and Consol Energy Inc.'s recent "America's Energy Starts Here" campaign promoting natural gas and coal, national trade groups such as the American Petroleum Institute and the three-year-old America's Natural Gas Alliance are buying more air time, billboard and print spaces in relevant markets and using social media to make their points, said Thomas Hoffman, an Upper St. Clair energy communications expert.

"There is a lot of messaging out there, and my guess is it's motivated in part by some of the controversy that surrounds fracking," he said, referring to the process of fracturing shale underground to free pockets of natural gas.

"The industry now is trying to address the environmental issues. That's different from the beginning, where they were talking more about jobs" and the benefits of leasing land for drilling sites, said Hoffman, who has his own firm, Carbon Communications Consultants.

Fort Worth-based Range, with a regional headquarters in Cecil, said its latest ads by agency Big Picture Communications Inc. of Mt. Lebanon convey its vision for what natural gas could bring to the region.

Text Only | Photo Reprints
Latest News
  • WWI mon28 100th anniversary of World War I

    No American veterans are still alive to provide firsthand accounts of the brutality and heroism displayed during World War I.

    July 27, 2014 4 Photos

  • coal1 Exporting pollution: U.S. energy producers sending dirty coal abroad

    As the Obama administration weans the U.S. off dirty fuels blamed for global warming, energy companies have been sending more of America’s unwanted energy leftovers to other parts of the world where they could create even more pollution.

    July 27, 2014 3 Photos

  • Rising costs for pensions keep schools struggling

    Gov. Tom Corbett is ratcheting up pressure on the Legislature to reform the state’s pension system by focusing on how often school districts use tax increases to offset costs.

    July 27, 2014

  • camp cadet Recruits put through paces at Camp Cadet

    A row of young teens stood tall and attentive Sunday as their instructor paced past, barking out marching orders.

    July 27, 2014 2 Photos

  • Luksik, Peg Independent hopefuls may widen gubernatorial field

    Just when Pennsylvania voters were getting used to the idea of a gubernatorial election showdown between Republican incumbent Tom Corbett and Democratic challenger Tom Wolf, other hopefuls may soon be joining the fray. Johnstown resident Peg Luksik, who twice ran for governor as the Constitutional Party nominee, knows what it's like.

    July 27, 2014 1 Photo

  • Storm sparks reports of lightning strikes

    A fast-moving rainstorm generated reports of lightning strikes throughout parts of southern Cambria County early Sunday evening.

    July 27, 2014

  • pow28 Mount Olive church members reach out to those in need

    The members of Mount Olive United Methodist Church mark their faith by using a tape measure.
    The mission team of the Sidman area church uses tools such as tape measures to complete construction and repair projects to improve life for people in need and to help nonprofit organizations.

    July 27, 2014 1 Photo

  • Kernville Reunion will recall days gone by

    The 37th annual Kernville Reunion will start at noon Aug. 9 at Lorain Borough Park, 503 Green Valley St., and organizers are hopeful it’ll attract current and former area residents, especially people who attended Joseph Johns Junior High School.

    July 27, 2014

  • Scaife remembered for strong convictions

    At a weekend memorial service, publisher Richard Mellon Scaife was remembered by the archbishop of Washington as someone who had the courage to stand “for things that mattered.”

    July 27, 2014

  • kids new VIDEO | ‘Best friends killing friends’: Kids share concerns about drugs, bullying, shootings

    Sara Norman wasn’t shocked to learn that a 15-year-old stands accused of shooting a Johnstown police academy recruit July 13 in Oakhurst.
    And she wouldn’t be surprised that a 16-year-old took three bullets Thursday in another Oakhurst neighborhood shooting.

    July 27, 2014 1 Photo 4 Stories

Poll

What is the biggest key to reducing gun violence in Johnstown?

Tackling the area's drug problem.
Controlling folks moving into city housing.
Monitoring folks in treatment centers and halfway houses.
Tougher sentencing by the court system.
More police on the streets.

     View Results
Order Photos


Photo Slideshow

House Ads