The phrase “pass the popcorn” will have a special meaning on March 19 as theatergoers at Richland Cinemas partake of the tasty treat.
Theater owner and general manager Ed Troll IV of County Amusement Co. of Johnstown has declared the day as “James Troll Cancer Awareness Day” at the movieplex in Richland Township.
“Last year we lost a third-generation member of our theater family,” Troll said.
His brother, James Troll, lost his fight with colorectal cancer at age 53 on March 4, 2013. James Troll started in the family business while in high school, working at the drive-ins, and later became a projectionist, film hauler and a theater manager.
“His love of theater and unlimited knowledge of movie trivia was only exceeded by his love of family,” Ed Troll said.
In keeping with the theater’s desire to commemorate Jim Troll’s life and to help others who are fighting cancer, Richland Cinemas will donate 50 percent of all food sales on March 19 to the American Cancer Society.
During the day, as many as 40 movie screenings will give people an opportunity to participate.
“If popcorn and drinks are not in your diet, we would appreciate it if people would stop in and make a donation,” Ed Troll said. “If it’s not possible to attend, people are asked to make a donation to the American Cancer Society in Jim’s name.”
Troll said he plans to make the awareness day an annual event.
Eat, drink, watch
What: James Troll Cancer Awareness Day.
When: March 19.
Where: Richland Cinemas.
What’s happening: The theater complex will donate half of all food sales that day to the American Cancer Society.
Why: In memory of James Troll, who died last year of colorectal cancer.
Tom Lavis covers Features for the Tribune-Democrat. Follow him on Twitter.com/Tom LavisTD.