The Tribune Democrat, Johnstown, PA

Latest News

October 9, 2012

Wal-Mart offers bank account alternative with American Express

Wal-Mart Stores, the world's largest retailer, has been adding financial products for people who don't have bank accounts. Now it's targeting those who do.

A prepaid debit card called Bluebird, created through a partnership with American Express, will be available in more than 4,000 U.S. Wal-Mart stores and online next week, the Bentonville, Ark.-based company said Monday in a statement. Services include direct deposit, automatic bill pay and remote check capture using a smartphone application. The card has no monthly or annual fees, and doesn't require a minimum balance.

"Bluebird is designed as a checking and debit alternative," Daniel Eckert, vice president of financial services for Wal-Mart U.S., said in an interview. The product is for "those customers who are waking up to the skyrocketing costs of having a checking account."

Wal-Mart abandoned plans to start its own bank in 2007 amid opposition from legislators and financial-services companies. At the time, the retailer's application to open a so-called industrial bank in Utah would have enabled it to process credit- card and debit card transactions internally.

The retailer has been adding financial services and products to boost store visits in the U.S. after so-called same- store sales declined for two years through July 2011, according to Matt Arnold, an analyst for Edward Jones & Co. in Des Peres, Mo. Bluebird will probably appeal to the low-income consumers Wal-Mart depends on because they can often only afford basic accounts without such features, he said.

 "There's still a huge piece of the population that doesn't enjoy that, and for them this could wind up being a better alternative," said Arnold. The card appears to be created to increase store traffic and relevance rather than profit, he said.

Text Only | Photo Reprints
Latest News
  • The case for separate beds

    The other night I slept on a twin bed in the guest room of the house I share with my husband and our two kids.
    It was the best night's sleep I've had in years.

    April 19, 2014

  • Why do wolves howl?

    Of all the myths that dog the wolf, none is more widely accepted than the idea that wolves howl at the moon. Images of wolves with their heads upturned, singing at the night sky, are as unquestioned as a goldfish's three-second memory or a dog's color-blindness (both also myths).

    April 19, 2014

  • Raw oysters spike U.S. rise in bacterial infections, CDC reports

    Raw oysters, so good with hot sauce, increasingly can carry something even more unsettling to the stomach: A bacteria linked to vomiting, diarrhea and pain.

    April 19, 2014

  • Consumer spending on health care jumps as Affordable Care Act takes hold

    Nancy Beigel has known since September that she would need hernia surgery. She couldn't afford it on her $11,000 yearly income until she became eligible for Medicaid in January through President Barack Obama's signature health care law.

    April 19, 2014

  • VIDEO | Boston bomb scare defendant appears in court

    The man accused of carrying a backpack containing a rice cooker near the Boston Marathon finish line on the anniversary of the bombings was arraigned Wednesday. He's being held on $100,000 bail.

    April 19, 2014

  • Denne, Williams & Stanton Records hearing scheduled

    A Cambria County judge will consider complaints filed by two Johnstown residents seeking documents related to the city’s municipal waste water operation at hearing at the end of this month.

    April 18, 2014 1 Photo

  • Sen. Bob Casey Casey targets heroin

    The heroin trade has brought addiction, death, violence and theft to Johnstown and other Pennsylvania communities.
    Figuring out how to deal with those issues is difficult for local, state and federal officials.

    April 18, 2014 1 Photo

  • Drive-in to open with high-tech projector

    Drive-in movie theaters and the term “state of the art” seldom share the same sentence.
    But that will soon be the case for the Silver Drive-In, it’s owner said. The Scalp Avenue site, often marketed as a nostalgic summer night escape, soon will boast a high-end projector capable of displaying the latest and greatest blockbusters in razor sharp high-definition, theater owner Rick Rosco said.

    April 18, 2014

  • Sheetz work underway

    Earthmoving is underway at Richland Town Centre for a nearly 6,500-square-foot Sheetz store.
    And the real estate broker marketing the land says a 3,000-square-foot retail building will be built next door.

    April 18, 2014

  • Smith, Shakir Mosi Police seize heroin, money in Prospect

    Johnstown police reported that several bricks of heroin, along with $4,000 in cash and a handgun, were discovered in the city's Prospect neighborhood around 4 a.m. Friday. An arrest warrant has been issued for the man be­lieved to be the owner or renter of the two homes raided.

    April 18, 2014 2 Photos

Poll

Do you think that Jack Williams will get the 270 signatures from city residents needed in order to have a referendum placed on a municipal ballot to have the city's pressure test mandate repealed?

Yes
No
I'm not sure
     View Results
Order Photos


Photo Slideshow

House Ads