The Tribune Democrat, Johnstown, PA

Local News

January 27, 2013

Bargaining for a relationship: More female students seeking ‘sugar daddy’ to help with escalating costs of education

JOHNSTOWN — As universities across the nation continue to run up tuition and fees, in spite of recession and still too few jobs to go around, there’s hope yet for cash-strapped students – at least for female ones: Find a “sugar daddy.”

In this brave, new digital world, it’s easier than ever to get an affluent, “generous” man to line your pocketbook in exchange for an “arranged” relationship.

Enter SeekingArrangement.com, a sugar daddy dating site which, in 2012, saw a 56 percent growth in registered female college students – called “sugar babies.” It released a list of universities that have the highest concentration of users, on which Temple ranks third, Penn State ranks 12th and University of Pennsylvania ranks 58th. In 2011, around 40 percent of the site’s user base was comprised of college students.

No branch of the University of Pittsburgh appeared among the 75 universities listed.

“Many students are joining our website to help pay for growing (school) costs,” said spokesman Leroy Velasquez. “I believe (it’s) a combination of the recession and (a rise in) cost of living. For college students, it’s a big reason why they’re joining. We definitely respect that and there is a growing trend as shown by our site’s numbers.”

As of this month, the site broke the 2 million-user mark.

How to hook up

As described at the top of its home page, SeekingArrangment.com is “The elite sugar daddy dating site for those seeking mutually beneficial relationships and mutually beneficial arrangements.”

Goal-seeking sugar babies are expected to be “attractive, intelligent, ambitious and goal oriented.”

“Sugar Babies are students, actresses, models or girls and guys next door,” it reads. “You know you deserve to date someone who will pamper you, empower you and help you mentally, emotionally and financially.”

The modern sugar daddy is “always respectful and generous.”

“You only live once and you want to date the best,” it reads. “Some call you a mentor, sponsor or benefactor.

“But no matter what your desires may be, you are brutally honest about who you are,

what you expect and what you offer.”

What is actually offered in the relationship and the terms of the couple’s first meeting are entirely negotiable, yet binding, as Velasquez explained.

“On a sugar daddy’s profile, he’ll explain explicitly how much he makes a year, his net worth, what he’s looking for in a relationship and the kind of life he leads,” he said. “The sugar baby will describe what she expects in the relationship, whether it be mentorship, friendship or companionship. Then she states her ideal monthly allowance – how much she would ideally want from the sugar daddy.”

Being a male sugar baby – that is, an attractive man that expects an allowance from a “sugar mommy” – is a much less fruitful venture. Users registering as a male sugar baby can expect little to no response, as indicated by the biology textbook-esque registration form:

“NOTE: There are 100 male sugar babies for 1 sugar mommy member,” it reads. “For better response, consider registering as a sugar daddy.”

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